Below we have reprinted the introduction and provided a link to the 2024 Black Voter Project (BVP) survey. The survey was conducted by Dr. Christopher Towler (P.I) and Dr. Christopher Parker (Co-P.1). The survey is nonpartisan and national and represents a series of public opinion polls focused on rigorous and representative data on African Americans.
"The 2024 National Black Voter Project (BVP) survey is a longitudinal study of Black public opinion. The survey (in collaboration with Black Insights Research) is part of a national (nonpartisan) series of public opinion polls that focuses on collecting rigorous and representative data on Black Americans. The fourth wave was fielded from December 16 – 30, 2024, surveying respondents about politics and society. A total of 675 African-American respondents were interviewed, and the survey had an average interview length of 18 minutes.
The surveys, directed by Dr. Christopher Towler (P.I.) and Dr. Christopher Parker (Co-P.I.), are the sole multi-wave study of the Black community leading up to, and after, the 2024 Presidential election. Unlike almost all data on Black communities, the BVP/BIR study is based on a design in which participants are recontacted over a period of time, in this case: April-December. Given the dynamics of the 2024 election cycle—especially the elevation of Kamala Harris from VP to the top of the ticket, this data is especially unique since it captures the response of the Black community to the candidacy of the first Black female to the highest office in the land.
The fourth wave includes 630 respondents who were recontacted after participating in previous waves of the survey. The surveys, administered by YouGov, are stratified by age, education, gender, and region, collecting a nationally representative sample of respondents from all 50 states. The following toplines offer data for wave four of the survey. Data for previous waves are available separately."
2024 Black Voter Project
2024 National BVP Study — Black Voter Project
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