On Nov 1, 1942: John H. Johnson launched his first publication, ‘Negro Digest’, a monthly magazine similar in format and content to Readers' Digest but aimed at Black readership. He financed the venture by soliciting $2 prepaid subscriptions from a mailing list of Supreme Liberty Life Insurance Company policy holders where he worked at the time. The magazine ceased publication in late 1951, due in part to competition from Johnson/s other magazines, Ebony and the newly-created JET. It was revived in the mid-1960s with more contemporary content and a name change to ‘Your Black World’ in 1970 but was not profitable and folded in 1976.
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